Have you asked yourself lately, “Am I ready to succeed in a changing work environment?” One of the best ways to prepare for success is learning to tap into the new Hispanic market and have fun learning Spanish at the same time.
Alabama’s Hispanic population is one of the fastest growing in the nation. In 2004, the total number of Hispanic/Latinos in Alabama’s metropolitan areas, central cities and suburbs surpassed 100,000.
According to research by the Brookings Institution and the Pew Hispanic Center, this figure represents a 274% growth rate in the demographic during the 1990s, outpacing the national average of 71%. Alabama’s Hispanic/Latino population has greatly influenced the economic, cultural and social life of the state.
More Hispanic Marketing
Now more than ever, local corporations and family-owned firms across the state are beginning to notice the fast-growing number of new potential clients. So they are launching Hispanic promotions, Spanish language web sites, and hiring bilingual representatives in an effort to win Latino customers who, according to Santiago Solutions Group, reached a purchasing power of $700 billion in 2005, and are expected to hit $1.2 trillion by 2010.
Large national companies such as Procter & Gamble, General Motors, McDonald’s and Coca-Cola understand the advertisement spending pattern they adopt today will define the success or failure of their products and services in the future.
Besides market trends, competition is always a great incentive for corporate marketing investments in learning Spanish and capturing Latino dollars. Telecommunication giants Cingular and Verizon compete in million-dollar campaigns with Spanish speaking TV ads and web sites to attract more Hispanic customers.
KPI Latino, a minority-owned Hispanic marketing and media firm located in Birmingham’s Southside, has been proud to work with several proactive organizations at the state level serving as the “one-stop shop” for Hispanic advertisement and Spanish content for radio and TV in Alabama.
Some of KPI Latino’s local and national clients include Alabama Power Co., Birmingham Coca Cola Bottling Company, Western Union, the Birmingham Airport Authority, Bank of Alabama’s Banco Hispano, the U.S. Postal Service, the McWane Center, Alabama Public Television, and government agencies.
Vivian Mora , a native of Spain, is the vice president of KPI Latino. If you want to know more about how to market to Hispanics in Alabama , please contact her, or Hernan Prado, at KPI Latino (205) 328-9334.
