Cathy Sloss-Crenshaw with her father Pete Sloss  

The Popsicle Index

In the lobby of Sloss Real Estate Group hangs a plaque, hung low and off-handedly on a wall in the reception area. It reads: 'When you build a thing, you cannot merely build that thing in isolation, but must also repair the world around it."

The quote is attributed to "A Pattern Language," a book Sloss-Crenshaw calls her bible. Written in the 1970s by a group of architects, planners and others, "A Pattern Language" has spawned a website and association of the same name. The basic philosophy is one of "unashamed idealism," to fight urban sprawl by using available tools to "create beautiful, functional, meaningful places in a living world." The ultimate goal? To bring together people in the places where they live.

The "Pattern Language" philosophy encourages "patient, piecemeal" urban growth in organic clusters, each cell building on and strengthening the other. The book guides the reader on how to transform and shape the spaces in their homes, blocks, neighborhoods, cities and so on.

"You cluster things together. The whole point is to bring people together and build communities," Sloss-Crenshaw says. As a developer of such communities, Sloss-Crenshaw uses what she calls the "Popsicle Index" as a guiding principal.

"The popsicle index is when any child can walk safely to a corner store and buy a popsicle," she says with a grin.

Sloss-Crenshaw is what some call an anomaly, a tough opponent in the arena of business - but one with a conscience and a genuine compassion for others. "I think that's just who she is; energetic, committed and passionate," says Leigh Ferguson, director of urban living for Sloss Real Estate.

Revitalizing Downtown
One of Sloss-Crenshaw's most ambitious developments is also the project that has drawn the most fire, including accusations of "urban removal."

The site that was once home to Metropolitan Gardens, the City's biggest public housing complex is now the future home of Birmingham's first HOPE VI project. The more-than $100 million project combines public and private funds to create a mixed-income residential area in the heart of the City Center. Residents will include public housing tenants, low- to moderate-income families and those who can afford to pay market-rate for housing.

While some, including Sloss-Crenshaw, call plans for HOPE VI a social step ahead for Birmingham, critics snipe that the multi-million dollar development displaces the poor - particularly hundreds of public housing families who were relocated or left before Metropolitan Gardens was razed.

Ferguson counters that the project, renamed Park Place, will help uplift many of those same economically disadvantaged families, while infusing the downtown area with vitality and diversity.

"This isn't just a pipe dream; there's still a lot of work to do. This will help create a downtown with a variety of amenities and a lot of economic energies," Ferguson says. "We see Park Place as a business opportunity and trend of where urban places are headed…a place where people choose to live, where they can enjoy life without the necessity of driving 30 miles a day."

Once complete, Park Place will include commercial development and more than 600 flats, townhomes, lofts and single-family condos, some for sale and some for rent. People-friendly details such as street-front doorways, porches and community parks, are deliberate additions, intended to draw people together.

"For instance, you put porches on the south side, because people naturally go to the sun," Sloss-Crenshaw says. "Our challenge is to get people out on the streets, get them moving around." Park Place, she believes, will do exactly that for the downtown - help rebuild it from the core outward and reverse the suburban sprawl that has, over time, bled the inner city of its life-force.

"When it comes to vision, we need to be very clear about what we're trying to accomplish," she says. "We have beautiful, historic housing stock and buildings that are not so far gone that they can't be brought back. The goal is not to gentrify, but to rebuild communities."

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